Online healthcare community DXY raises $500M
The Tencent-backed company, which offers a community for clinicians in China and consumer-facing information, raised $500 million in funding.
What’s going on during National Health IT Week?
October 2 through October 6 is National Health IT Week, a time for key stakeholders to share their stories, reflect on the value of health IT and raise awareness of its importance.
With the Rise of AI, What IP Disputes in Healthcare Are Likely to Emerge?
Munck Wilson Mandala Partner Greg Howison shared his perspective on some of the legal ramifications around AI, IP, connected devices and the data they generate, in response to emailed questions.
5 Social media tips for healthcare
Social media is a valuable tool for marketing a healthcare program as well as a dangerous vehicle when your program is running to its full potential.
Social media is powering women’s awareness of heart disease (infographic)
Ever since the internet became a thing, consumers have used it to discuss health issues, especially over the last 10 years as social media became a daily destination for millions of people. Something that’s also true: women have typically underestimated heart disease. But here’s some good anecdotal evidence that women have found their voice. The […]
Missed opportunity: Digital health startup should have snagged Weird Al’s “Inactive”
Unless you’ve been living under a rock, you’ve seen at least one of Weird Al Yankovic’s new videos. His latest album, “Mandatory Fun,” debuted at #1 on the Billboard album chart. His marketing plan was genius. He released 8 videos in 8 days and partnered with a different website for each one, ranging from Nerdist […]
6 tools needed to make ‘consumer driven healthcare’ more than a buzzword
Consumer Driven Healthcare. Though I’m glad that we are finally starting to put the consumer in the middle of the healthcare equation, I still cringe when I hear those words. Let’s be clear – consumers have not been driving this evolution – they have been given the “gift” of financial responsibility. 15.5 million Americans are on […]
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A Personalized Approach to Medication Nonadherence
At the Abarca Forward conference earlier this year, George Van Antwerp, managing director at Deloitte, discussed how social determinants of health and a personalized member experience can improve medication adherence and health outcomes.
In Case You Missed It: Top 5 stories from February on MedCity News
Take a look at the most read stories on MedCity News in February. You may have missed news on startups, medical stocks and new medical devices.
Social, mobile, community: How health insurers are attempting a CX makeover
Let’s face it. Health insurers have been notoriously bad at creating a positive customer experience. (As a side note, we had a great conversation about this during last night’s #hcpt tweet chat on healthcare price transparency.) But as the industry shifts from one that’s primarily B2B to one that’s increasingly B2C, insurers are putting more […]
As Pinterest audience rises to 15% of Internet users, are healthcare and pharma presence growing too?
Pinterest has reached a milestone in its growth. According to a Pew Internet report, the percentage of Internet users that view and post images on the picture-led social network rivals Twitter (15 percent for Pinterest vs. Twitter’s 16 percent). But what are the implications for the healthcare industry? The number of hospitals that at the […]